Conversation sound bytes with Dr. Lisa Goins and Social Media Giant Andrew Lopez
"What has been some of your best and worse advertisement campaigns?" A lot can be learned from wrong steps.
The response is traditionally, you'd look at direct mail, local newspapers, yellow pages, chambers of commerce.
In case of Couture Health Care, looking for clients requesting concierge services, paying out of pocket, not using insurance and any prospects they would generate.
Yellow pages would be a bust if clients did not have a landline, then no telephone book would be sent to their home. Unless you are target marketing the older adults, it would be a waste of time. Local papers works in some locations, but several local papers are not in business here anymore. Chamber of Commerce would be a consideration but the target market is a radius outside one Chamber of Commerce. Then there is the tech divide. Those who know computers and those who don't.
Mission Statement: "Couturing individual patient's/client's