Business co-founded by TV couple Lorri Haines and Ferne McCann to raise £250,000 on Seedrs

A tech start-up launched by TV couple Ferne McCann and Lorri Haines has partnered with personal funding platform Seedrs to lift £250,000.

Psychological well being and wellbeing app Shoorah is ready to offer extra on-the-go wellness instruments than every other wellbeing app. 

The platform has already been downloaded by hundreds of customers – with 6,000 downloads within the first week alone – and reached the highest 10 international Apple obtain chart inside a day of its public launch. 

The straightforward, low-cost app helps individuals to take steps to take care of their psychological well being wherever they’re, by means of the various options inside the app.

Subsequent month the enterprise will associate with Seedrs to ask the general public to personal 6-9% of its shares by means of a fundraising spherical, with the pre-registration interval operating from 31May to 7 June. The increase will assist assist the corporate’s future development plans which embody the introduction of AI and international enlargement. 

The tech start-up has been co-founded by Essex-based media character Ferne McCann and her fiance Lorri Haines, who’ve each undertaken their very own self-work journeys lately. 

Each founders have invested six determine sums within the enterprise to this point. Ferne McCann has been a TV character and presenter for 10 years and each at present star in ITV programme, Ferne McCann: First Time Mum. 

The Shoorah app launched on 18 Might, with a ready record of hundreds, and a high-profile London launch occasion.

Shoorah presents 24/7 entry to a sequence of options which permit customers to do on-line journalling, gratitude practices, programme affirmations to go well with them, create new rituals and habits, follow mindfulness, meditate, do breath work workout routines and get recommendation from accredited wellbeing specialists in a sequence of mini-pods.

The enterprise has targeted on creating bite-size psychological well being instruments – by means of a staff of wellbeing specialists – to learn even the busiest of individuals. 

Shoorah CEO Lorri Haines mentioned: “We’re firstly of a really thrilling journey and we are able to’t watch for extra individuals to hitch and assist our mission and our future development plans by means of the Seedrs fundraise. We look ahead to delivering a brand new period for wellbeing by providing an inexpensive, extraordinarily accessible, and really complete app that may make it simpler than ever for individuals to handle their psychological wellbeing.”

COO Ferne McCann added: “The entire features and options on the app have been confirmed over a few years to enhance psychological well being and, as somebody who has used all of them to show round my very own wellbeing, we all know they completely work.

“We need to present folks that wellbeing instruments don’t must be intimidating, or costly, or time-consuming. With Shoorah™, you’ll be able to meet all your wellness wants in a easy, handy manner that matches into your life, no matter you’ve bought occurring, and wherever you might be.”

Each Lorri Haines and Ferne McCann have run earlier companies, protecting advertising, vitamin and know-how.

Full particulars of the Seedrs pre-reg could be discovered right here – www.seedrs.com/Shoorah/coming-soon

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